Three tiers. No "call sales" until Enterprise — and even that has a published floor. No setup fees. No per-API-call extortion. Cancel anytime, export your data, keep your dignity.
A DMS, a CRM, call tracking, two listing services, and a scheduler — the six line items an average rooftop already pays for. One subscription replaces all of them.
DMS $950 · CRM $900 · Call tracking $450 · AutoTrader listings $1,200 · CarGurus listings $900 · Service scheduler $300
Same data-export rights on every tier. Seats and Herald minutes disclosed on every card — nothing hides in an order form.
2 months free with annual prepay
For independent + BHPH dealers, single rooftop.
5 seats included · +$39/mo per seat
750 Herald min / mo (~250 calls)
For OEM-franchised dealers + small groups.
Unlimited seats
3,000 Herald min / mo per rooftop, poolable across rooftops
For multi-rooftop groups + OEM partners.
from $1,190/rooftop at 5+ rooftops
Unlimited seats
Pooled committed-volume minutes at negotiated rates (from $0.25/min)
3–4 rooftops: 10% off every rooftop ($1,341/rooftop on Franchise) with consolidated billing. Enterprise is from $1,190/rooftop at 5+ rooftops (~$5,950/mo for a 5-store group).
Eight guarantees, every one bounded and written into the one-page contract — on the page where you decide, not scattered across a migration guide and a manifesto.
Your risk: $0 for 14 days. Ours: migration labor and a month of credit.
Nothing is unlimited and nothing is priced below cost — you always know what a minute costs, and you control the ceiling.
$0.35/ min
Billed per second. ~$21/hour vs a $3,200 PVR: one booked test drive pays for roughly 9 hours of calls.
Prepaid packs: 1,000 min for $290 ($0.29/min); 5,000 min for $1,250 ($0.25/min). Prepaid packs never expire while subscribed.
Founding 50: closed May 2026 · locked at half price for life ($245 Independent / $745 Franchise) — honored, as promised. Next 100 rooftops before May 16, 2027: 25% off for the first 12 months + free white-glove migration.
25% off your first 12 months
Next 100 rooftops before May 16, 2027: 25% off for the first 12 months + free white-glove migration. That's $367/mo on Independent, $1,117/mo on Franchise for year one.
First month free
First month free when leaving a 36+ month incumbent contract. Stack it with the 90-day free dual-run alongside your incumbent.
None. $0 setup — we provision your tenant in under 30 minutes and help you migrate from your current DMS at no additional cost.
Full access to every feature in your tier for 14 days. No credit card required. Bring your real inventory and CRM data — we provide a one-shot import script for the major incumbents (CDK, Reynolds, Frazer, DealerCenter).
Every plan includes monthly voice minutes. Independent: 750 Herald min / mo (~250 calls). Franchise: 3,000 Herald min / mo per rooftop, poolable across rooftops. Enterprise: pooled committed-volume minutes at negotiated rates (from $0.25/min). Included minutes reset monthly — no rollover games.
Overage is $0.35/min, billed per second — ~$21/hour vs a $3,200 PVR: one booked test drive pays for roughly 9 hours of calls. Prepaid packs bring that down: 1,000 min for $290 ($0.29/min); 5,000 min for $1,250 ($0.25/min). Prepaid packs never expire while subscribed. Prefer a ceiling? Optional hard cap: Herald hands off to voicemail-with-transcript instead of billing overage — Herald is never cut off mid-call. Founding-50 dealers keep $0.18/min permanently; anyone else who signed while $0.18 was published keeps it 12 months.
Yes — 2 months free with annual prepay: $407/mo effective on Independent, $1,242/mo on Franchise. Month-to-month stays the default; annual is never required.
Independent: 5 seats included · +$39/mo per seat. Franchise and Enterprise: unlimited seats.
Yes. Month-to-month, no contracts. On cancellation you get a full CSV + Postgres export and 30-day read-only API access to your own data. No vendor lock-in, ever.
No. The platform is a flat subscription. No per-deal fees, no finance-reserve cut, no marketplace commission on listings.
Yes. Franchise is per-rooftop with consolidated billing, and Herald minutes pool across rooftops on the same account. 3–4 rooftops: 10% off every rooftop ($1,341/rooftop on Franchise) with consolidated billing. Beyond that, Enterprise is from $1,190/rooftop at 5+ rooftops (~$5,950/mo for a 5-store group).
Every tenant's inventory is automatically syndicated to autodealerpro.io — a Cars.com / AutoTrader alternative — with zero listing fees. We monetize the consumer side via finance referrals and dealer-paid premium placement, both opt-in.
Multi-tenant SaaS hosted in the US by default. Enterprise includes a single-tenant or on-prem option. Talk to sales.